Social Media & Digital Content

CREATIVE

  • Tone Guide Development

  • Content Production

  • Photography

  • Campaign Creation

INFLUENCE

  • Event Activations

  • Influencer Collaborations

STRATEGY

  • Content Strategy

  • Paid Media

  • Community Management

Clients:

Clients: St-Germain, Martini & Rossi, D’usse Cognac, Steven Alan, Joseph Abboud, Armand de Brignac, Grace Farms, Nobu Restaurants Group

ST-GERMAIN MUCH LIKE THE RACE AGAINST TIME TO CAPTURE THE FRESH ESSENCE OF THE FLEETING ELDERFLOWER, EACH MONTH IS A NEW RACE TO CONCEPT, DEVELOP, AND ACTUALIZE UNIQUE AND BEAUTIFUL EVERGREEN CONTENT FOR ST-GERMAIN. ARMED WITH A STRONG PARISIAN AESTHETIC (AND A DASH OF MYSTERY), ST-GERMAIN IS FOCUSED ON REFINING THE ART OF THE APÉRITIF AND BRINGING AWARENESS TO BARTENDERS AND COCKTAIL LOVERS ALIKE. EACH MONTH I FOCUS ON SOURCING UNIQUE PROPS AND DEVELOPING A COLOR STORY, WHICH CULMINATES IN FRESH EVERGREEN CONTENT.

IN ORDER TO PROMOTE ST-GERMAIN ACROSS THE U.S., I REGULARLY WORK WITH GLOBAL AMBASSADORS AND DEVELOP SMALL, AESTHETICALLY APPROPRIATE CAMPAIGN ACTIVATIONS TO FURTHER ST-GERMAIN'S GOALS. THIS IS ST-GERMAIN—C’EST LE MONDE!

NOBU RESTAURANTS GROUP THE WORLDS MOST RECOGNIZED JAPANESE RESTAURANT, KNOWN FOR ITS INNOVATIVE NEW STYLE CUISINE PAIRED WITH A HIP CROWD AND CELEBRITY FOLLOWING.MY GOAL IS TO CREATE FRESH VISUALS WITH A CLEAN AND RELATABLE AESTHETIC.EACH MONTH I DEVELOPED CONCEPTS AND STYLES PHOTOSHOOT FOR ALL SOCIAL MEDIA PLATFORMS AND MUCH MORE…

STEVEN ALAN ALREADY AN ESTABLISHED, RESPECTED BRAND, DURING MY TIME AT STEVEN ALAN, MY GOAL WAS TO CREATE FRESH VISUALS WITH A CLEAN AND RELATABLE AESTHETIC. EACH MONTH I DEVELOPED CONCEPTS AND STYLED MODELS FOR THE WEBSITE'S LANDING PAGE IMAGES AND PRODUCT PHOTOS.I MANAGE ALL SOCIAL MEDIA PLATFORMS AS WELL AS MANAGE AUDIENCE LISTENING AND PROACTIVE ENGAGEMENT ACROSS ALL PLATFORMS.

ARMAND DE BRIGNAC A LUXURIOUS CHAMPAGNE OF EXCEPTIONAL QUALITY, CRAFTED AT A VINEYARD THAT’S MORE THAN 250 YEARS OLD. HOW DO YOU TAKE SUCH AN EXQUISITE PRODUCT AND TRANSPORT IT INTO THE MODERN WORLD? SOCIAL MEDIA, OF COURSE. IN MY TIME WITH THE BRAND, I TOOK ON THE ROLE OF DELICATELY BLENDING OLD-WORLD TRADITION WITH A CONTEMPORARY AESTHETIC, RESULTING IN FRESH EVERGREEN CONTENT FOR EACH OF ARMAND’S SOCIAL CHANNELS.